Mission Statement

The School of Broadcast and Cinematic Arts strives to serve five fundamental objectives:

1. To provide BCA majors and minors with a comprehensive media education that will prepare them for an entire career progression in electronic media or associated enterprises.

2. To provide students with an experiential foundation that helps them remain flexible and adaptable even as convergence, technological and organizational developments bring about changes in the media environment.

3. To provide the essential media literacy component of a broad, liberal arts education with specific emphasis on the impact and influence of the electronic and film media on all CMU graduates' professional and personal lives.

4. To provide hands-on co-curricular laboratories in which participants gain realistic media experiences in facility operation, programming and management.

5. To provide Isabella County residents with quality FM radio and cable television programming that broadens their listening and viewing options.